Watford FC partners with Seat Unique

Seat Unique has become the exclusive premium seating and hospitality platform of English Football League club Watford FC.

Throughout the three-year partnership, Seat Unique will be powering Watford’s premium seating and hospitality sales through its online platform, giving fans access to official premium experiences at Vicarage Road stadium.

Using innovative technology, fans can now safely and securely purchase Watford’s premium matchday experiences online, anytime and anywhere. Seat Unique has streamlined the customer journey to make it easier than ever to book through a range of digital devices in just four clicks.

Watford joins a growing list of sporting partners using Seat Unique’s technology, which spans football, Formula 1, rugby, cricket, netball, and more. Fans will be provided with access to unique premium experiences at matches throughout the year across all of Vicarage Road’s hospitality lounges, which won Premier League Hospitality of the Year in 2019.

Seat Unique is also exploring with the club a dedicated Supporter Exchange, providing fans a safe environment to exchange verified and legitimate tickets.

Paul O’Brien, commercial director at Watford FC, said: “We are delighted to have partnered with Seat Unique, now one of the most recognisable brands in hospitality. At Vicarage Road we are always looking at how we can be more innovative and efficient, it is clear that Seat Unique are the perfect organisation to further enhance the Club’s premium offering at Watford FC.

“Watford have some of the best facilities in football, so having Seat Unique’s world class tech powering the process, will further enhance and increase our offering.

“The club first met Robin in the embryonic stages of Seat Unique, so it is with tremendous pride to see Seat Unique’s journey and now be officially partnered with the organisation.”

Robin Sherry, chief executive and founder of Seat Unique, said: “It is a privilege to be working with Watford FC.

“As the exclusive provider of premium seating and hospitality packages, we’re delighted to offer fans around-the-clock access to unforgettable experiences at a host of unmissable fixtures.

“We’re looking forward to welcoming even more fans to Vicarage Road Stadium and giving them a taste of the ultimate game day experience.”

Hospitality packages for Watford FC’s home fixtures are available to book through Seat Unique from today (February 1).

Last week, Seat Unique became an official reseller for the Bahrain International Circuit, powering online sales for hospitality and grandstand tickets through its platform.