A number of artists have imposed ticket price caps, as well as a limit on the price of merchandise, in order to help fans in the UK during the cost-of-living crisis.
Recently, singers Paul Heaton and Jacqui Abbott – known for their success with band The Beautiful South – announced that tickets for their forthcoming arena tour would be priced at £30 ($33/€34).
Artist Tom Grennan (pictured) also revealed that tickets would be kept at a low price for his own 2023 arena tour.
He tweeted: “Trust me we’ve worked hard to pull the cost of tickets down, and dismissed all VIP and platinum ticket options as it’s just ‘bollox’ in the middle of a cost of living crisis. The pinch is real, and I take it very seriously. Others should take note.”
Heaton replied: “That’s brilliant Tom! Hopefully other artists of your generation will realise, like you have, that this is going to really hit people hard. All the best.”
Other acts have taken different approaches to helping fans during the cost-of-living crisis, with Japanese-British performer Rina Sawayama partnering with food bank charity the Trussell Trust for her own forthcoming tour.
Indie rock band The Big Moon also cut back on their merchandise prices by selling it in a nearby pub, which prevented the venue from taking a cut of the proceeds.
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