More than 15,000 fans have used contactless tickets at Brisbane’s Suncorp Stadium since June through its partnership with Ticketek.
ASM Global, the facility management and venue services company that manages the 52,500-capacity venue, noted that the 11 games held since the introduction of contactless or ‘tap-and-go’ tickets welcomed some 15,000 fans using the new technology.
In addition, 60 per cent of mobile ticket holders had loaded their tickets to their Apple Wallet, allowing them to use tap-and-go at the stadium, which is home to Super Rugby club the Queensland Reds and A-League football franchise the Brisbane Roar.
“We are proud to be the first venue in Australia to offer this innovative technology for our customers through our ticketing partner Ticketek,” said Harvey Lister, chairman and chief executive of ASM, Asia Pacific.
“Contactless tickets on iPhone and Apple Watch are easier and more secure, eliminating the need to search pockets or wallets and fans no longer have to worry about losing their paper ticket.
“The benefits also extend beyond the turnstile, with fans also able to use Apple Pay to purchase food, drinks and merchandise throughout the stadium.”
In June, Suncorp Stadium became the first sports and entertainment stadium in Australia to offer contactless tickets on iPhone and Apple Watch via Ticketek.
Fans can add their contactless tickets to Apple Wallet in a single touch. On approaching the stadium, each ticket purchaser receives a push notification on their device. This means they can hold their iPhone or Apple Watch near to the turnstile’s reader, which automatically recognises their ticket.
TEG’s chief operating officer and head of ticketing, Cameron Hoy, said customer adoption of digital tickets continues to accelerate with over two million tickets added to Apple Wallets by Ticketek fans since January.
Hoy added: “We are excited to have partnered with Suncorp Stadium in a world first to bring their customers a seamless, secure and frictionless experience when making their way into the venue.”
The technology was introduced on June 1 when the Queensland Reds hosted the Jaguares in Super Rugby, followed by rugby league’s State of Origin Game One on June 5.
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