Music Venue Trust’s (MVT) partnership with Jack Daniel’s Tennessee Whiskey will see The Hunna tour grassroots venues in the UK.
The indie rock band is kicking off a tour of up-and-coming British artists in May, with the aim of shining a light on grassroots music venues.
MVT is a charity dedicated to supporting and improving grassroots music venues across the UK. In 2023, the organisation found that at least 150 of 366 small music venues had closed, with many more reducing or stopping live music events.
Jack Daniel’s will sponsor a nationwide tour featuring three British artists and bands, including The Hunna and continuing throughout the year. There will be a total of 21 performances across seven grassroots venues for the three chosen acts.
The relationship between Jack Daniel’s and MVT first began in 2015, with initiatives including fundraising events, sponsorships and advocacy efforts.
“This is the next stage in our long-standing partnership with Jack Daniel’s,” said Denzil Thomas, partnerships lead at Music Venue Trust.
“These tours – like the first in this series with The Hunna – are coming to towns and venues that have seen fewer and fewer touring artists in recent years. We are excited to be working with Jack Daniel’s on an initiative that starts to put that right.”