The Association of Tennis Professionals (ATP) Tour has partnered with Quint to launch ATP Experiences which it claims is a “new era of premium fan access”.
ATP Experiences will curate event packages at selected tennis events featuring match tickets, VIP hospitality, luxury hotel accommodation, transportation, merchandise and more.
The multi-year collaboration sees Quint named as the official experience and travel partner of the ATP Tour.
“This partnership with ATP Tour marks a significant milestone in Quint’s mission to deliver extraordinary sports experiences,” said Quint chief executive Brian Ruede.
“ATP Experiences will offer tennis fans unparalleled access to the tennis world, complete with the high-calibre, all-inclusive offerings that Quint is known for.”
The partnership grants Quint exclusive designation at the ATP Tour level, although individual tournaments will still be able to work with other hospitality providers.
For example, the Cincinnati Open has an existing travel partner in Topnotch Tennis Tours.
The specific events for ATP Experiences packages are still being negotiated, as reported by Sports Business Journal, but the governing body is now taking waitlist submissions.
“Delivering world-class hospitality experiences is what our tournaments do best,” said ATP chief business officer, Daniele Sanò.
“Our partnership with Quint enhances this offering, making it easier than ever for fans to access premium packages that are among the most compelling in global sports.”
US-based Quint, a subsidiary of Formula One Group-owner Liberty Media, has more than 20 property partnerships and says that it services more than 90 events per year including for F1, the National Basketball Association (NBA), and National Hockey League (NHL).