Through the collaboration, users will have access to premium, phygital, and wearable products and services at the time of ticket purchase.
After buying a ticket, users will receive a link that allows them to configure their merchandise in real time with the aim of creating a unique and tailor-made experience.
“This agreement with Tailoor marks a new milestone for our company,” said Vivaticket chief executive, Silvano Taiani.
“At Vivaticket, we are committed to taking the user experience to the next level by integrating personalised solutions that go beyond ticket purchasing. With these new solutions, we can offer audiences new ways to engage with events in an industry that increasingly demands comprehensive services, creating unique experiences that truly make a difference.
“We are confident that this is just the beginning of a series of innovations that will transform the way people interact with events.”
The agreement is hoped to strengthen Vivaticket’s sales and is claimed to place the company at the forefront of the industry by mixing innovation and personalisation.
Meanwhile, Tailoor is aiming to revolutionise the entertainment sector with the combination.
“This partnership with Vivaticket marks Tailoor’s entry into the entertainment world, offering personalised phygital merchandising,” said Tailoor chief executive, Jacopo Thun.
“Thanks to our service, merchandising evolves into a fully customised and unique experience for each individual. It is no longer about purchasing a predefined product but creating something exclusive.
“Upon receiving their ticket information, users will get a link that allows them to configure their merchandise in real time, turning a simple purchase into a personalised experience that begins well before the event.”