Our weekly tech round-up from the world of ticketing and associated industries…
LAFC
Major League Soccer’s Los Angeles Football Club has named SAS, a provider of data and artificial intelligence (AI) services, as an official club partner. The multi-year deal aims to leverage advanced analytics to better understand fan preferences, enhance fan engagement, optimise team performance and drive innovative business solutions.
University of Washington
University of Washington student-athletes have launched a new partnership with Paciolan and Learfield’s Compass NIL platform to offer discounted tickets for games. Four student-athletes will leverage their social media accounts to provide discounts, and will be eligible to receive a portion of each ticket sold as a Name, Image and Likeness (NIL) distribution.
SoundCloud and Ticketmaster
Ticketmaster and SoundCloud have signed a deal that will enable artists to list and manage live events on the streaming platform. The collaboration also involves self service event ticketing platform Universe, which will allow users to access its suite of event management, ticket sales, promotion, check-in and tracking features so they can take control of their shows within SoundCloud.
You can read our full story from earlier this week, here.
CM(.com) and GUTS Tickets
CM.com has acquired GUTS Tickets in a move designed to drive the expansion and adoption of blockchain ticketing technology. CM.com is a provider of cloud software for conversational commerce that enables businesses to deliver high-quality customer service relations. CM.com will assume full management of the company.
Read our story on the M&A, here.
Image: Sander Valdre/ CC BY-SA 4.0/ Edited for size