Featured Image: SeatGeek
SeatGeek has partnered with the National Basketball Association’s Cleveland Cavaliers to launch Concourse Maps which is described as a “first-of-its-kind product designed to enhance the fan journey”.
Concourse Maps offers fans navigable venue maps that highlight features such as restaurants, shops, and toilets.
“Live events are about more than the game – they’re about the entire experience,” said Russ D’Souza, co-founder and president of supply at SeatGeek.
“With Concourse Maps, fans can quickly find all of the things that add value to the in-person game-day experience, whether that’s finding their favourite food or navigating to a premium club space.
“It’s about spending less time searching and more time enjoying, and this partnership with the Cavaliers is just the beginning as we look to iterate on the technology and roll it out to other venues.”
While Concourse Maps will initially launch with the Cavaliers and its Rocket Mortgage FieldHouse arena, SeatGeek plans to expand the feature to additional partners in the future.
The feature is accessible directly from a digital ticket and is informed by the fan’s account information and ticket details to provide a more personalised event-day experience.
“We are passionate about creating the most convenient and enjoyable experience for every guest who attends a game, performance or event at Rocket Mortgage FieldHouse,” said Cleveland Cavaliers president of business operations Bill Fagan.
“Concourse Maps will serve as a powerful tool for our fans, helping them unlock a more seamless and enriching visit to our venue.
“Through our innovative partnership with SeatGeek, we’re able to forge deeper connections with our fans and deliver a truly personalised approach that anticipates their needs and exceeds their expectations.”
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