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A new study has found that only a small portion of live music fans in Australia believe that venues and infrastructure around them are sufficient.
The annual Australian Live Music Census from Winarch Group, an integrated investor, developer, and manager of real estate, alternative assets and live entertainment, found that fans were frustrated due to the lack of venue options, excessive booking fees, expensive concert tickets and long queues.
It is the second edition of the report, which was commissioned by Winarch Group and completed by Pure Profile, and featured more than 1,000 participants aged 18-24 to over 65.
Roughly 6% of the participants surveyed ‘strongly agreed’ that their area had sufficient live music venues, while a further 37% agreed with the statement. Some 24% disagreed and another 7% ‘strongly disagreed’.
Perhaps more positively, 33% of respondents said they were ‘very likely’ to attend a live music event in the next six months, while 31% are ‘somewhat likely’ and 21% were ‘unsure’. Just 15% said they had ‘minimal intention’ of going to a gig within the next year.
Additionally, 31% said they attend live music events 1-3 times a year and a further 15% said they attended between 4-11 annually. Approximately 11% said they enjoyed live music at least 1-2 times a month.
To entice more live music fans, 74% of respondents said there needs to be cheaper ticket prices while 50% said having venues closer to their homes would encourage them to attend more shows. A further 32% said they would go to gigs more often if there were better transport options, with inadequate services a concern for those aged 18-24.
Some 53% of respondents said they see a local act 1-3 times a year, while 11% go more frequently. However, 22% admitted that they hardly ever watch gigs from Australian artists or bands.
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