The renewal follows a competitive tender process and was awarded by Stadiums Queensland, which is the owner of the Australian state’s major sporting and entertainment facilities.
In sporting terms, Suncorp Stadium is home to rugby league sides the Brisbane Broncos and the Dolphins, rugby union club QLD Reds, and A-League men’s football team Brisbane Roar. It also hosts the National Rugby League’s Magic Round. From a live entertainment perspective, Suncorp Stadium has hosted global artists such as Ed Sheeran, Coldplay and Beyoncé.
Ticketek is part of sports, live entertainment and data analytics company TEG, which means Suncorp Stadium will continue to have access to its data insights and marketing research platform Ovation. This allows partnered venues to better understand their audiences and produce future events that meet their preferences.
“We are delighted to renew our partnership with Suncorp Stadium. For over 20 years, we have ticketed some of the largest events in Queensland,” commented TEG Group chief executive Geoff Jones.
“Together, we look forward to setting new benchmarks in ticketing and fan engagement, ensuring that every event at Suncorp Stadium is an unforgettable experience for all fans.”
Stadiums Queensland CEO Todd Harris added: “We needed an innovative ticketing services partner to provide world-leading technology for our amazing Suncorp Stadium events, and after a very competitive tender process, we are extremely pleased to be renewing our partnership with Ticketek.
“Stadiums Queensland are looking forward to working closely with Ticketek to continually evolve and enhance the fan experience and provide accessible, inclusive, safe and enjoyable events at Suncorp Stadium.”