Primavera Sound appoints Fever as official ticketing partner

International music festival Primavera Sound has partnered with Fever, establishing the entertainment discovery platform as its official ticketing partner.

The deal will see Fever act as a ticketing partner for all Primavera Sound events, including the festivals in the Spanish city of Barcelona and Portuguese city of Porto, as well as Primavera Tours, concerts organised by Primavera Labels, and the live shows of Radio Primavera Sound.

Primavera’s fans and event-goers will benefit from a seamless, secure and engaging ticketing experience. Fever’s marketing reach and communication tools will also help Primavera Sound connect with new audiences.

“We are thrilled to partner with Primavera Sound, a festival that shares our passion for unforgettable live experiences,” said Rocío Trujillo Alba, general manager of Southern Europe at Fever.

“This collaboration brings our cutting-edge technology to one of the most innovative music festivals, ensuring a seamless ticketing and customer experience for fans. As we expand globally, we’re committed to providing an engaging platform for diverse events, from sports to cultural experiences. This partnership highlights the versatility of our technology, and we’re excited to help Primavera Sound connect with its vibrant community and new audiences.”

The New York-headquartered business also recently announced partnerships with Spanish LaLiga side FC Barcelona, and English Premier League club Chelsea.

On the new partnership, Alfonso Lanaza, director of Primavera Sound, said: “This is excellent news. We are sure that working with Fever will not only facilitate our relationship with the Primavera Sound community that already knows us but will also allow our activities to reach new audiences thanks to their reach and technology. Their platform guarantees all our fans a first-class, intuitive and secure shopping experience, thanks to their solid experience in the field of live entertainment.”