Featured Image: Legends
Legends has completed its takeover of ASM Global, stating its “next era starts now”.
Today’s (Friday’s) announcement comes after a deal was initially agreed in November. The two parties today said the conclusion of the takeover will create the world’s “preeminent premium live events company dedicated to providing fans with outstanding experiences globally”.
Together, the combined Legends and ASM Global operation will provide a data-driven, customisable solution across all areas of venue operations and revenue generation focused on the sports, entertainment, attractions, conventions, and leisure industries.
The Legends solution now includes venue planning, development, and management; content and event booking; partnerships and premium ticketing; and merchandise and hospitality services.
Founded in 2008, Legends has grown organically and through acquisition from a hospitality business to a service provider working with some of the leading brands in sports and entertainment.
Legends’ expanded geographic reach will now support partners across Africa, Asia, Europe, Oceania, and North and South America. For now, the two parties said ASM Global will continue to operate under its name.
Read the full story on our sister site, TheStadiumBusiness.com.
Share this