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The New York Mets Major League Baseball (MLB) team has unveiled its first-ever fan loyalty programme named Mets Connect, which will open to all supporters for the remainder of the 2024 season.
The new programme is designed to reward Mets fans with unique offerings and experiences.
Fans are able to join the initiative via the MLB Ballpark app where they can begin to earn points by scanning their digital membership card at home of the Mets Citi Field.
“The Mets are continuously evaluating and exploring new ways to enhance the fan experience, and Mets Connect provides a unique opportunity to engage with our fans, both in the ballpark and at home, in a more personalised manner than we have in the past,” said chief marketing officer of the Mets Andy Goldberg.
“We wanted to create something that was easily accessible to our fan base across the country and not only those that join us at the ballpark.”
For the remainder of this season, which is due to run until November 2 at the latest, Mets fans can earn points through single game ticket purchases at the team store and by playing interactive games on the Ballpark app.
By earning points, fans will be able to unlock free ticket and concession benefits as well as rewards ranging from VIP access to stadium experiences.
“The power of this platform is the opportunity to learn far more about our fanbase from simply rewarding our fans for activities they already do,” Goldberg added.
“We have one of the most passionate and engaged fan bases in all of sports and this rewards program is one of the next steps in the ongoing transformation of the fan experience.”
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