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Event management platform Eventnoire has partnered with Pronghorn in a bid to accelerate its growth in the special events and spirits industry.
Pronghorn is focused on the alcoholic spirits industry and is dedicated to helping black people land senior roles in the sector.
Its investment in Eventnoire is part of a goal to generate $2.4bn (£1.8bn/€2.1bn) in economic value for the black community through investments in 57 black-owned spirits brands by 2032.
“Eventnoire is thrilled to partner with Pronghorn,” said founder and chief executive of Eventnoire.
“This strategic partnership will drive innovation and inclusivity in the spirits industry. Together, we will impact generations and transform the industry.”
The collaboration hopes to enable mutual growth with the investment helping Eventnoire to expand its platform, scale its team, enhance its app, and solidify its place in the market.
Proghorn will also benefit by having access to Eventnoire’s community of event curators and direct consumer channels.
The partnership launched with three June screenings of the ‘Distilled’ docuseries, produced by Pronghorn and promoted by Eventnoire, in Washington, D.C., Dallas, and Chicago.
“Partnering with Eventnoire is a seamless fit for Pronghorn,” said Pronghorn co-founder Erin J. Hall.
“Together, we’ll elevate event experiences, forge meaningful connections with emerging black spirits founders, and redefine the landscape of celebration.”
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