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Cover Genius and Future Ticketing have begun a new partnership that aims to offer a “next generation sports fan experience”.
The collaboration seeks to help protect the experience of sports fans, festival-goers and live entertainment attendees across the UK and Ireland.
It will primarily do this by offering booking refund protection solutions that are embedded directly into websites.
“This new partnership helps grow the availability of protection solutions for event-and-racegoers all over the UK and Ireland who purchase tickets via our users,” said Future Ticketing UK and international sales director Peter McNeile.
“We wanted to provide a customer-first approach and seamless claims experience if a ticket-holder unexpectedly cannot attend an event they were looking forward to. This solution also removes the administrative workload for our users related to refunds and subsequent customer queries – all while benefiting from retainment of ticket revenue.”
By integrating Cover Genius’ XCover platform, organisers that use Future Ticketing can now offer embedded protection solutions for all types of events.
The protection is integrated directly within the customer purchase process in an effort to make it more streamlined.
Ticket-holders can also access their purchased booking refund protection online and file a claim for up to 100% of the face value of their unused ticket and booking fee.
The protection covers claims including an injury or illness affecting the ticket-holder, the mechanical breakdown or accident of a private vehicle heading to the event, or jury service among others.
“With today’s uncertainty, people want to be protected when life happens and unexpected challenges come up,” said senior vice-president of travel, ticketing and mobility at Cover Genius.
“At Cover Genius, our focus is making protection as relevant, convenient and accessible as possible directly within the ticketing purchase journey. Through our award-winning protection experience powered by XCover, event goers can invest in live experiences far in advance and benefit from knowing they are protected from the unexpected.”
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