Eventbrite has become the latest ticket business to partner with TikTok, allowing event creators promote their events and sell tickets.
Eventbrite creators and TikTok users can add Eventbrite links directly to their TikTok videos thanks to a new integration. These links will help users discover event details and purchase tickets without leaving the app.
“We’re giving creators a simple way to jump into trending conversations and bring online communities together in real life through events they’re passionate about,” said Ted Dworkin, chief product officer at Eventbrite.
“With this partnership, millions of people can now easily discover and attend the best events in their cities, right from where the conversation is happening — on TikTok.”
According to a statement, the partnership enables faster ticket sales by enabling them from Eventbrite through an in-app browser on TikTok, requiring just a few clicks.
It also allows event creators to promote multiple events simultaneously. When they add multiple event links to videos, TikTok users will be shown the most relevant once, based on their location.
In addition, any TikTok user — including those who aren’t the event creator — can add links to their videos to promote the event.
This new feature is available in all countries in which the services of both TikTok and Eventbrite are available.
“TikTok is a global community of over a billion people, who share their real-world joy, passions and experiences with other like-minded users,” said Isaac Bess, global head of distribution partnerships at TikTok. “Eventbrite has the same ultimate goal: to connect communities, whether it be at festivals, concerts or neighbourhood gatherings.”
Tiktok has also signed partnerships that allow in-platform purchases with AXS and Ticketmaster over recent months.
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