Featured Image: Frank Schwichtenberg/CC BY-SA 4.0
Prior to yesterday’s (Sunday’s) Euro 2024 final, around 2.6 million spectators attended 50 matches, with fans present from more than 190 countries according to organiser UEFA.
Spain went on to become European champions for a record fourth time after beating England 2-1 at the 74,475-capacity Olympiastadion in Berlin.
More than 387,000 Fans First tickets were sold for matches leading up to the final, which were available from €30 (£25/$32), contributing to a tally of more than 1.1 million tickets purchased in the Fans First and category three ranges.
UEFA claimed to have managed a smooth ticketing operation as just 0.7% of ticket holders contacted customer service.
The tournament’s fan zones proved popular as sites in the 10 host cities across Germany welcomed a total of 5.8 million visitors.
The day featuring the quarter-final match between Spain and the host country was the highest-attended day of the tournament with a total of 547,000 visitors across fan zones.
UEFA also facilitated organised fan walks to the stadiums which saw more than 600,000 fans participate.
Euro 2024 set further records for television audiences in participating countries while global interest remained high with a cumulative audience projected to surpass five billion viewers.
Digital engagement reached new heights during the tournament as its official social media channels received 14 million new followers since the first match on June 14.
In total, the platforms accumulated 335 million engagements and 2.8 billion video views.
Sustainability was put to the fore of the ticketing drive which saw 275,000 fans purchase dedicated Deutsche Bahn tickets as well as 7,600 interrail tickets.
Additionally, more than 850,000 UEFA Fan Pass users activated their public transport tickets to travel around the host cities.
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