Featured Image: Tima Miroshnichenko
France’s cut-price movie ticket programme La Fête du Cinéma has witnessed almost five million admissions across the four-day event.
Celebrating its 39th edition, the scheme sees movie tickets discounted to just €5 (£4/$5) for all showings at participating cinemas (excluding premium offerings).
The French National Cinema Federation (FNCF) said that the 4.65 million admissions represented a 50% increase compared to 2023’s edition.
Taking place between June 30 and July 3 this year, the programme first began in 1985. It has previously run as a one-day, three-day and seven-day scheme.
According to Deadline, the FNCF ran a campaign promoting the Fête particularly across weekend days, which drove 1.45 million ticket sales – the largest overall movie attendance in France since 2019. It was also the most successful Fête in terms of ticket sales for 20 years.
🎬La Fête du cinéma, opération de promotion de 4 jours avec des billets à 5 euros, a nettement battu son record avec 4,65 millions de spectateurs, a annoncé la Fédération nationale des cinémas français. Le précédent record était de 3,5 millions de spectateurs, en 2013 et 2021… pic.twitter.com/XAiESs09mf
— Agence France-Presse (@afpfr) July 4, 2024
July 1 saw 800,000 admissions, while July 2 welcomed more than 1.1 million film fanatics. The final day, July 3, saw 1.3 million movie tickets snapped up.
Additionally, France’s National Cinema Centre reported that movie ticket sales for June were up 28.9% compared to 2023, while also presenting the best June since 2013. However, overall admissions across the first six months of 2024 are 7.2% down, compared to the same period the year prior.
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