Featured Image: Colin Lloyd on Unsplash
Australian resale marketplace Tixel has announced extensions to its partnerships across UK festivals such as Cross The Tracks, Wide Awake, and Project 6 and City Splash, which are part of the Rockwell Live series in London.
The extensions come as an addition to existing partnerships with major events from Superstruct UK including Boardmasters, Kendal Calling, Tramlines Festival, Truck Festival and Y Not Festival. Tixel acts as the exclusive resale platform for these festivals.
Tixel has continued to grow its presence in the UK since launching operations in 2021.
Last year saw Tixel move over 15,000 tickets across eight events and four different ticketing platforms as part of its deal with Superstruct UK festivals. The platform provided access to fans to help reduce refund requests and open new sales channels for festival promoters.
“With social media being full of fake accounts continuously trying to scam festival goers in the comments, Tixel provides a great service where it’s very easy for people to resell their tickets with confidence,” said Brockwell Live and Pack London’s Jack Robinson.
“It also provides the promoters accurate information on how many tickets are being sold and what kind of pricing people are looking to pay. Customers will always be looking to resell tickets or find a bargain and without embracing products like Tixel it’s impossible for people to know the difference between genuine ticket sellers and well-crafted scam accounts.”
Matt Kaplan, Tixel’s head of UK/EU, added: “We’re honoured to work with Brockwell Live and Superstruct UK, companies with a phenomenal portfolio of some of the most loved and unique festivals in the world. Boardmasters festival was one of our foundational entries into the UK festival market back in 2021, and seeing our collaboration with festivals expand is something we are incredibly proud of.
“Our model thrives thanks to a shared passion with our partners for unrivalled experiences for fans, every step of the way. We understand fans demands, buying behaviours and more, and applying our expertise to festival campaigns means the festival teams get real added value and a secure and trusted place for fans to resell tickets. This in turn encourages earlier purchases. Helping this awesome portfolio of festivals to push boundaries, elevate their campaigns and maximise value year-on-year, is something we remain super excited about.”
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