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Paris 2024 Paralympics organisers have sold less than a third of their three-million ticket target with fewer than six months to go.
Just 900,000 tickets have so far been sold, meaning Paris 2024 will struggle to achieve its aim of becoming the best-selling Paralympics ever.
Paris 2024 President Tony Estanguet admitted that around two-thirds of tickets are still available, with the Paralympics to begin on August 28.
“Don’t hesitate to come! These are the best athletes,” said Estanguet in an interview this week in a bid to attract further sales.
The total figure of tickets bought has increased by just 70,000 since November 22 last year when it was revealed that 830,000 had been purchased.
At the time, Michaël Aloïsio, deputy general director of Paris 2024, allayed fears by saying that the sales of Paralympics tickets usually come closer to the Games. He cited London 2012 where “40% of tickets were sold between the start of the Olympic Games and the end of the Paralympic Games.”
However, a Le Monde report alleges that concern is now growing within the Organising Committee which has forecast ticket sales to make up a third of the €4.4bn (£3.7bn/$4.7bn) projected revenue for Paris 2024.
Paris 2024’s target of three million tickets being sold would be a Paralympic Games record as it looks to surpass the 2.7 million sold for London’s Paralympics in 2012.
Organisers of this year’s event aimed to make the Games accessible when devising the ticket pricing strategy, with half available for €25 or less.
Furthermore, more than 500,000 tickets were offered at €15, while exceptional sessions and premium seats were put on sale at €100.
On the other hand, the Paris Olympic Games ticket sales are on track with around 7.6 million already purchased. This accounts for 76% of the 10 million available.
Britain leads the way for sales outside of France, making up approximately 480,000 of the figure, with Paris 2024 chief executive Étienne Thobois attributing it to fond memories of London 2012.
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