Skiddle becomes Association For Electronic Music member

Independent ticketing platform Skiddle has become a member of non-profit global trade body the Association For Electronic Music (AFEM).

The objective of the membership with AFEM is said to provide value and insight to customers and members of both organisations. The two are also set to collaborate to deliver workshops and run research and data projects over the coming year.

Skiddle states that its roots lie electronic music which “remains at the heart of the company’s foundation”.

“We’re extremely proud and excited to be linking up with Finlay and the rest of the dedicated team at AFEM. As a business with deep roots in the UK’s Electronic Music scene, it was a natural fit for us to become partners,” said Skiddle’s head of festivals and partnerships, Duncan King.

“Our aim is to assist AFEM members, providing resources and information about live events and ticketing, whilst continuing to support our existing client base and AFEM in their mission to promote electronic music culture worldwide.”

AFEM connects and represents companies in the electronic music industry, and boasts more than 270 member organisations from 29 countries. Its aim is to reflect, promote, and preserve electronic music culture.

“I’m excited to start work with Duncan and the Skiddle team,” said AFEM chief operating officer Finlay Johnson.

“We exist to support the entire electronic music ecosystem and for many artists, the live industry is their first or primary source of income. We’re incredibly supportive of anyone who wants to empower artists to build an audience.

“Additionally, with increasing pressure on grassroots venues, we want to contribute towards education and best practice for promoters, especially independent promoters at the forefront of their communities and subgenres. If these promoters win, the next generation of artists will grow, so anything we can do to support local promoter communities is a net positive for our scene.”