Featured Image: Danny Howe on Unsplash
Telecommunications company Vodafone has linked up with entertainment company Live Nation, and its joint venture partner Secret Sounds, to offer customers presale access to live music shows in Australia.
The partnership will see fans have access to tickets for The Weeknd’s freshly announced Australia tour in November.
Further local and international touring artists will be announced in due course, with Vodafone customers also having the chance to win curated live music experiences such as backstage passes, meeting their favourite artists and special treatment.
Live Nation and Secret Sounds have recently toured major artists including Harry Styles, Red Hot Chili Peppers, Dua Lipa, Billie Eilish, Gorillaz, The 1975 and Kendrick Lamar.
As part of the new partnership, Vodafone will support emerging Australian artists as a presenting partner for Live Nation’s discovery platform, Ones to Watch.
“We’re thrilled to partner with Live Nation and bring our customers closer to the music acts they love,” said Kieran Cooney, group executive, TPG Telecom, parent company of Vodafone Australia. “With live events and experiences in huge demand, and fans eager to see their favourite artists more than ever before, we’re offering Vodafone customers first access to tickets and unforgettable experiences with the musicians that they love.”
Greg Segal, president of brand and marketing partnerships for Live Nation in Australia and New Zealand, added: “Our research tells us that music is the leading passion point for many Australians. Through our partnership, Vodafone will provide unrivalled experiences for its customers by offering them exclusive access to Australia’s most anticipated live acts. It’s a great time for Vodafone to establish a major partnership in music with the demand for concerts and festivals at record levels.”
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