National Basketball Association (NBA) team, the Philadelphia 76ers, has entered a partnership with live event ticketing company, Ticketmaster.
Ticketmaster will become the official ticketing partner of the American NBA team, as well as its G League (NBA’s minor league) affiliate Delaware Blue Coats. Fans can now buy and sell tickets through Ticketmaster, the 76ers’ website or through the team’s official app.
The partnership will also enable Ticketmaster to receive prime marketing spots during 76ers home games at the 20,478-capacity Wells Fargo Center, in Philadelphia, including court-side LED, 360 LED and front pole placement.
Chris Heck, president of business operations for the Philadelphia 76ers, said: “Ticketmaster has a reputation for being a leader in innovation and providing a best-in-class experience. We are thrilled to partner with a brand that puts fans first and whose products will enhance the ticketing experience for our 76ers fans.
“We are looking forward to having our fans back at The Center this season, and we are grateful to Ticketmaster for providing them with a front seat to all the action.”
The regular NBA season will start in October and the 76ers will announce its schedule in the upcoming weeks.
Kurt Schwartzkopt executive vice president and co-head of sports at Ticketmaster, added: “The 76ers organisation has long been an innovator in delivering evaluated experiences to their passionate fanbase. We are looking forward to partnering with the 76ers to continue enhancing the fan experience by delivering a seamless ticketing journey so that 76ers fans can keep their focus where it belongs – on the game.”
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