Seera Group has become the exclusive ticket reseller and travel support services provider for Manchester United in Saudi Arabia.
The agreement between the Premier League club and the travel and tourism services company, the owner of Sportsbreaks, will enable fans to purchase match tickets and travel services between Saudi Arabia and the UK.
Seera Group said football enthusiasts will be offered travel booking solutions via its flagship omnichannel consumer travel brand, Almosafer. Corporate and government clients will get access to the offering through its business travel brand, Elaa.
Seera manages consumer online and mobile travel platforms as well as retail travel agencies across the country.
“Football is passionately followed by the young and old in Saudi Arabia just as the game is extremely popular across the region,” said the operator’s acting chief executive Majed Alnefaie. “As Seera Group, we have always been closely connected to the sport through club sponsorships, World Cup travel arrangements, as well as our support for the sports youth development in the Kingdom.”
Manchester United’s chief operating officer Collette Roche said: “By working with the Seera Group we will be able to give our fans in Saudi Arabia the chance to visit Old Trafford and see Manchester United play. Not only will that offer an unforgettable experience but will also provide a simple and seamless travel service for football fans in the Kingdom.”
Image: Nat Callaghan on Unsplash
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